Senior Data Analyst | Product & Marketing Analytics | Applied DS/ML

I am Andrey Loskutov, a Senior Data Analyst based in Charlotte, NC. I am a permanent resident and authorized to work in the United States.

Senior Data Analyst with 12+ years of experience turning SQL-first product, marketing, and operational analytics into revenue, retention, pricing, and process decisions across mobile gaming, banking/fintech, HR-tech, and U.S. staffing. Strong in funnel and cohort analysis, LTV/ROAS, experimentation, executive BI, and stakeholder decision support. Applies practical DS/ML and GenAI/RAG methods to strengthen analytics work in churn, LTV, forecasting, segmentation, and decision-support workflows.

How I work

Business-first analytics
I start from the decision the analysis needs to support: prioritization, budget allocation, reporting trust, or operational speed.
Product and marketing analytics
Funnels, cohorts, LTV/CAC, retention, A/B testing, and stakeholder-ready recommendations across mobile gaming and growth contexts.
BI and reporting systems
Dashboards, KPI definitions, automated reporting, and repeatable operating metrics for staffing, banking, and HR-tech teams.
Practical Python workflows
Python and SQL analysis that moves from notebook exploration into reusable scripts, checks, and reviewer-friendly portfolio apps.

Industries & domains

Staffing
Pipeline reporting, operational KPIs, client reporting, and recruiting analytics
Mobile Gaming
Product retention, LTV/ROAS, CAC, campaign analytics, cohorts, and experimentation
Banking & HR Tech
BI from scratch, recruiting funnel analytics, time-to-hire, and executive reporting
Insurance & Telecom
Operational reporting, segmentation, customer behavior, and retention analytics

Skills

Product & Marketing Analytics

Funnel analysisCohort analysisRetentionLTVROASCACARPU/ARPDAUPricingLifecycle analytics

Experimentation & Statistics

A/B testingHypothesis designPower analysisZ-testt-testChi-squareANOVABayesian checks

SQL & Python

PostgreSQLClickHouseMySQLRedshiftpandasNumPyscipystatsmodelsscikit-learn

BI & Visualization

TableauPower BILooker StudioExecutive dashboardsKPI tracking

Data & Deployment

StreamlitGradioFastAPIDockerHugging Face SpacesGitHub ActionsETL/ELTData modelingData quality

Applied ML & GenAI

XGBoostLightGBMSHAPCalibrationThreshold tuningLangChainChromaDBOpenAI APIRAGRAGAS

Education

  • Postgraduate Program in Artificial Intelligence and Machine Learning: Business Applications - The University of Texas at Austin
  • Postgraduate Program in Data Science and Business Analytics - The University of Texas at Austin
  • Professional Diploma in Data Science - National Research University "Higher School of Economics"
  • B.Sc. in Economics and Mathematics - Ural State Technical University

Certifications

  • Google Advanced Data Analytics Professional Certificate - Google - 2025
  • AWS Academy Cloud Foundations - AWS Academy - 2025
  • Hard ML (Advanced Machine Learning) - karpov.courses - 2025
  • A/B Test Simulator - karpov.courses - 2022
  • Mini-MBA Professional Diploma - Sberbank Corporate University - 2021